Hello! I would like to tell you how it started IRanti, The people who crossed my way, who inspired me and helped me.
I've been wanting to make this post for a long time and I have thought that the best way is;
Start our first blog post!
If you already know us a little you will have read that IRANTI He was born in Mexico in the year 2018, and these were the first steps;
How did I know soybeans?
Well you will see at that time I met a very beautiful person called Marta April, she like me, was an actress and we met to see if we could somehow support us.
She at the same time began a super pretty adventure that you can see in IG is called: @The Commoonity, The Asonity It is born as a nomadic heart project. A project in order to create community, where to learn and share from a holistic perspective.
Marta and her partner Jorge began their first workshop in Mexico City. I wanted to go and they with all the love and love invited me. For me it was a super important moment because I was pregnant and I felt hugged, welcomed and spoiled. And I assure you that being far from the family is the best medicine in the universe.
In this workshop we learned to do natural lipstick, bath salts and SOY CANDLES!
I remember that the candle I made was of infused geranium essential oil with a pyrite and for the new moon. I've always done my rituals on a full moon, so that day I decided to get out of my comfort and try the new moon.
All this is very important for me and for IRANTI Because there are people throughout our lives that cross your way with an important message.
Now I look back and see how important it was Marten For me, in general, in which she really was important that she appeared, how much she took care of me and spoiled me at that important moment. So if you read me, thank you Marta. That is why I want to leave Jorge out, who is very affection for how he treated me equally.
Of course at that time I had no idea what was going to happen. The only thing I remember is that when I went out, my lipstick fell to the ground and cried like a 2 -year -old girl. I got home with my candle as if it were a treasure. You don't know what a beautiful feeling that I had.
Following that candle I began to investigate how soybeans were done and what were the most ecological and friendly forms with the environment to be able to market it.
I have always been a very creative person and I am lucky to have grown up in a natural environment with a family aware of the environment and teaching me to respect it.
I had two ideas, a work with aluminum (which has an unlimitable number of lives) and with ceramics since my sister -in -law Erika He has a handmade ceramic company in Querétaro (@Cramikmx). She with my mother -in -law has been another huge support for IRANTI.
I started the first steps in Querétaro and there I created the "Trio Iranti" What can you see here: https://iranticandles.com/collections/frontpage, it was my first collection and I was very clear that I wanted to talk about something more than Natural and vegan candles.
Throughout my childhood, candles have been part of special situations, my mother always had an altar and turned them on in different situations.
I immersed myself in Celtic magic at age 10 self -taught. I evolved and the candles have always been a main tool in my rituals.
It was very clear that I wanted the candles to be part of our day to day and that they remind us of our internal strength, our essence and that we have to spend time to connect with our center. This of course can be done without candles, there is no need to use tools to connect with ourselves, although they always help facilitate the way by making a friendlier and more warm stay to listen to us.
All this line of thought was accompanied by an energy and aesthetics that was going to be very complex to specify.
And that's where I met Eugenia ( @Holamuna ), she is a graphic designer, illustrator, creator ... it was and is a very large pillar of the brand since she has that magic that supports me and complements in IRANTI.
It is very good in your work and always understands 100% what I want even when I am not sure, I appreciate every day that I am accompanying me in this adventure.
We began to create the branding of the brand and let ourselves be guided by what we felt and how I saw Iranti, she put in image and textures the ideas, colors and energies that I felt and had in my mind.
And since then we work together and for me, I repeat, it is a very important pillar because both creatively and energy we are in the same tune and I see that reflected in Iranti every time we create a new design.
There was a time when the brand left a lot, especially the Amazon fire affected me a lot, I was like a year without working in the brand and quite sad with us, humans. My head was a thousand laps and IRANTI I was always in it.
For me it has been a signal, IRANTI He always called me, that is, every time I thought about her or saw the candles there was a supernatural power inside me, I made me want to continue, just thinking about it made me immensely happy.
So I decided to take this brand respecting everything possible our planet.
I have created an alternative of candle respectful of the environment, every day we are modifying things in the packaging and on the labels so that we can consume damaging water, earth and air as little as possible.
With this I do not mean that we are a brand 100% ecological Since there is no brand that does not contaminate, there is no human being that does not contaminate. The idea is to reduce and be aware that the most important thing in this world is love, love towards ourselves, love to eat healthy and free foods. The love to be able to breathe without getting sick, without coughing for contamination.
The love to create a world in which we can raise conscious people and also continue to evolve. Realizing that we all form one because we breathe from the same air and walk on the same earth.
I think this idea is an extension of many messages from Marten, in addition to having a lot of love as a person, she is very faithful to share with JOrge and now a Noah (your child in common) Many small details that we can change in our day to day. She is also a woman who inspires and is inspired by other people creating a circle of clean energy.
In 2019 I came with my family back Lanzarote, being very clear that I was going to start again with IRANTI letting me carry and doing it when I was prepared for it. That was when I met María de Tucala And with her I ended up inspiring, we always have to have the eyes wide open and the heart prepared to listen. Maria was a reference woman in work philosophy. He gave me the last push to continue.
My husband, Mauricio, it has always been a great pillar, we complement each other very well and it has helped me a lot to create this brand. He has advised me in many issues in which I still had no experience, helps me with aesthetics, photography. This has become the other great pillar of the brand.
I also want to thank Laura Mayo (@taluakraft) for finding a friend and candle partner, with whom to learn to support and grow. Hopefully we will collaborate together soon!
In June of 2020 We take out the "Trio Iranti" collection in Spain and since then we have already taken three types of new candles.
And just a week ago we premiered our online store!
We really want to collaborate and continue growing, eager to complement ourselves with other brands and create a good quality and personalized product for them.
Eugenia and I are working on our star product that we hope will come out in the middle of the 2021 And we have a lot of strength and energy to continue with this adventure.
If you have arrived here, thanks for reading me. For me it was very important to write how it arose IRANTI and thank all those people who have crossed my way.
With this I want to remember that sometimes we are so locked in our fears and insecurities that we lose all the magic we have around. We have so many stimuli around that it is difficult to stop, listen and follow our intuition. I encourage you 100% to do it and continue that path.
Finally, I also want to thank all my friends who support and inspire me. You are the best company I have been able to want and I am very happy to feel surrounded by light.
